Jennifer Roof is a valued Social Media expert at Social Karma Media. She brings expertise in leveraging social media and internet marketing to help attorneys dominate their competition online. After launching her career with, America Online, Inc. (the first true dominant internet company), she went on sharpen her skills with other leading technology companies.
For the last 10 years Jennifer has diligently researched effective utilization of social media platforms such as Facebook, LinkedIn, Twitter, YouTube, Avvo, JDSupra, Blogging, Digg, StumbleUpon, MySpace, and search engine optimization (SEO) strategies. Specifically, she has focused on how to help attorneys use these mediums to attract qualified leads, generate new clients, increase a client’s website internet search rankings, and build a lasting client base.
At Social Karma Media Jennifer runs highly complex social media campaigns for SKM clients including the building of their online presence, increasing the size of their social networking platform, adding fresh content to their profiles, helping firms connect with potential clients and develop prospective referral sources, and passing on leads to our attorney clients. She also oversees her Social Media team, helping to coordinate and trouble-shoot client needs.