October 2010

We have heard many times that you are not in control of your conversations in the social media world, but is that 100% true? After doing some research of my own I was able to see this process in a different perspective.

We definitely can’t control it, but we can direct it. Here are a few ways that we can help direct our message in one voice across the social media worlds.

• Create a clear message that can be understood by individuals in many different markets across the social media platforms.
• Put your customers voice first. When speaking to them, think in their terms & culture, not in your own. Even though you own your own product, program or company you also are a customer to someone else, as the old saying goes you have to be a customer to think like one.
• Make sure that you are always honest and true to who you are as a customer not as the CEO of the company.
• Don’t spread yourself to thin, think quality not quantity, create a following in social media that is based around your customers, not the entire world.

By implementing the steps above, and adding your own you will have a better chance on creating a message that your prospects will always understand and appreciate.

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