
Differentiation: Does your competitor blog? If the answer is no, that may be the best reason to start on!
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by Scott on January 10, 2012

Differentiation: Does your competitor blog? If the answer is no, that may be the best reason to start on!
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by Scott on December 26, 2011
by Scott on December 9, 2011

Your Facebook Wall: Your Megaphone to The World
This is where you make all of your posts and initiate your conversations with your
customers, clients and fans. This function works the same on Facebook Pages as it
does with personal profiles.
Make sure you are using your posts to keep people updated on exciting, interesting
activities and great specials. But you must be cautious to not appear to be “selling”
all the time or have your page as a never-ending online advertisement. People are
engaged on social media sites because they enjoy great, valuable and (most
importantly) free content.
The idea is to create a vibe that stimulates a community-based environment where
everyone feels involved. Everyone has the instinctive desire to belong and you can
have clients and customers for life by simply involving them in what you do.
Encourage users to “like” and share your posts, this massively expands your reach
by extending to your fan’s friends as well. Whenever someone “likes” a page, that
activity shows up in that person’s news feed exposed to all of their friends.
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by Scott on December 8, 2011
The service is generally the busiest between 9 and 11
a.m. EDT and 1 to 3 p.m. EDT. Tuesdays and
Wednesdays see the highest number of tweets — 15.8
percent of the tweets sent out each week are sent on
Tuesdays and 15.7 percent of tweets are sent on
Wednesdays. Each week 1 billion tweets are sent at an
average of 1,650 tweets per second.
So how many times should you be posting tweets per
day; no less than 3 times per day! Be consistent, Be
relevant, and DO NOT use Twitter as a sales billboard!
Where do I get the tweets? This is where the blog comes
in handy. You will be tweeting your blog posts to your
twitter audience with a direct link back to your blog
article. If you have relevant, educational content and the
right twitter followers, you can guarantee they will click
the link to read the rest of the story as well as look over
your other blog posts and website!


