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This is a fundamental piece to your social media process.

The blog is the hub of your social media presence.

Even if you have great website, consider a blog site. Remember, content and
conversation are paramount.

The best organizations connect customers to their website, blog and to other relevant
social media sites where your audience hangs out.

Updating your blog and being consistent is imperative! 3-5 times a week is the least
amount of time that you should be updating your blog!

Benefits of Blogging

• Differentiation: Does your competitor blog? If the
answer is no, that may be the best reason to start on!
Blogging may create a point of differentiation for
your company and an opportunity to establish
industry through leadership

• Help customers find you: Powerful benefit of a
content-rich blog is the advantage you receive
through optimized search engine results. Search
engines such as Google & Yahoo will credit your site
for fresh content laden with important keywordsresulting
in better search placement for you.

• Multi-media broadcast channel. Embed video, photos,
audio and slide presentations in your blog. Don’t
think of it as just words on a page. A blog is your
company’s private broadcasting network

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