creating a social media campaign

Way to often I hear stories from people that are considering hiring a team member that calls them self a social media guru. Do I believe that people can be experts or gurus? My answer is yes, to a extent, and in certain fields, but when dealing with social media my answer is and will always be NO. Why you may ask, well my list is long and I don’t want to bore you, so I will make it short and sweet. The main reason that I don’t believe anyone can be a so called “expert” or “guru” in social media is the tools and technology that surrounds social media change everyday, and in order to absorb and apply all of those techniques every changing minute you would need several geniuses rolled into one human brain. I also feel that there is truly no wrong or right way on the tools that you chose to implement your social media strategy as long as you aren’t spamming people or acting like a car salesman.

Every story is the same with social media “Gurus” out there….. ” I didn’t have a website, product or program, and by using social media I was able to generate a 6 figure income in 90 days and if I can do it you can do it” really? Come on now, if that were the case the entire world would be using social media, and the economy wouldn’t be where it is today because the whole world would be rich. The one thing that I stand by 100%, I learned from one of my dearest clients, Stephen Fairley, of The Rainmaker Institute and he couldn’t have ever said better, ” There is no such thing as a easy button”. You are very right, there is no such thing as a easy button. Everything that is worth it takes time, consistency, and a strategy to grow properly and that strategy may have to be ripped down and rebuilt several times to get it the way you want.

To create a winning social media strategy you don’t need a “Guru” nor do you need to be the next “Guru”. The first step is create a sound strategy that will help your “audience” understand who you are, what you offer, and how it can help them. Educate, Educate, Educate…create material on your company, product, or program that gives your readers information in a educational format, not sales, and if you don’t have time to implement all of this yourself find a social media individual to help you. Make sure that they have the same feelings and ethical practices that you have. Doing these things won’t make you a “Guru”, but it will make sure that you are using social media in the most effective and ethical manner to reach your audience.

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