social media education

What Is Social Intelligence and How Can I Get It?

by Jen on March 7, 2011

Over the past few years business have learned to tune into the social conversation. Technology tools to monitor online conversations have improved. Businesses have learned to listen and respond, not simply react.   The next step is to analyze conversations to assist in business development strategy. Tracking “mentions” is no longer enough.

What are people saying about your industry, business and consumption of your products and services?  You need to listen and ask.

Many companies are afraid of feedback. They don’t want to hear ay bad news. But negative feedback is the most informative feedback there is. So start asking your clients and consumers – How are we doing? What can we improve? What services would you like to see us roll out? How can we serve you better. You don’t need expensive dashboards and 10k retainers, just start asking. Now you got it – Social Intelligence.

–
Lynne Kenney, PsyD
Author of The Family Coach Method, Sept 2009 St Lynn's Press
http://www.facebook.com/DrLynneWeighsIn
www.lynnekenney.com
twitter @DrLynneKenney

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To Go Guru or Not When Contracting out Social Media?

by Scott on October 11, 2010

Way to often I hear stories from people that are considering hiring a team member that calls them self a social media guru. Do I believe that people can be experts or gurus? My answer is yes, to a extent, and in certain fields, but when dealing with social media my answer is and will always be NO. Why you may ask, well my list is long and I don’t want to bore you, so I will make it short and sweet. The main reason that I don’t believe anyone can be a so called “expert” or “guru” in social media is the tools and technology that surrounds social media change everyday, and in order to absorb and apply all of those techniques every changing minute you would need several geniuses rolled into one human brain. I also feel that there is truly no wrong or right way on the tools that you chose to implement your social media strategy as long as you aren’t spamming people or acting like a car salesman.

Every story is the same with social media “Gurus” out there….. ” I didn’t have a website, product or program, and by using social media I was able to generate a 6 figure income in 90 days and if I can do it you can do it” really? Come on now, if that were the case the entire world would be using social media, and the economy wouldn’t be where it is today because the whole world would be rich. The one thing that I stand by 100%, I learned from one of my dearest clients, Stephen Fairley, of The Rainmaker Institute and he couldn’t have ever said better, ” There is no such thing as a easy button”. You are very right, there is no such thing as a easy button. Everything that is worth it takes time, consistency, and a strategy to grow properly and that strategy may have to be ripped down and rebuilt several times to get it the way you want.

To create a winning social media strategy you don’t need a “Guru” nor do you need to be the next “Guru”. The first step is create a sound strategy that will help your “audience” understand who you are, what you offer, and how it can help them. Educate, Educate, Educate…create material on your company, product, or program that gives your readers information in a educational format, not sales, and if you don’t have time to implement all of this yourself find a social media individual to help you. Make sure that they have the same feelings and ethical practices that you have. Doing these things won’t make you a “Guru”, but it will make sure that you are using social media in the most effective and ethical manner to reach your audience.

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